If you sell a product and or service then the short answer is a resounding "yes". A website is a very powerful, cost effective and easy to measure tool to add to your marketing arsenal.

Different businesses need websites for different reasons culminating in the same goal. A Joiner based in Essex may use his website to compliment his advertisement in the local press and Yellow Pages, as a brochure to show off his handywork and give him professional credibility, whereas an Artist may have an online store where people can buy paintings from his website.
The joiner may increase his number of jobs through people viewing his website, so he has achieved exactly what the artist has achieved - sales.

A well designed website portraying a strong online corporate brand is like having your very own High Street Store without the overheads, and it really doesn't matter what you sell, so long as you target your market effectively both online and offline.

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